Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'Oréal Paris has created Elvive Colour Protect, the UK's no. 1 for coloured hair*. The secret to colour protection
1 Concentrated Nourishment. The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.
2 Lasting Colour Protection. Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.
Proven results. Just coloured intensity for up to 7 weeks**
*Nielsen shampoo and conditioner unit sales Jan 2017 - Dec 2017 **Instrumental test after application of shampoo + conditioner.
Repeated washing, sun, pollution: coloured and highlighted hair needs special care for effective protection against daily aggressions.
The formula containing Cationic Polymers cares for and protects coloured hair to prolong colour vibrancy.
Proven results: Hair is Nourished and Smoothed For Outstanding Shine.
Your hair is better protected: Nourished and protected, hair is softer.
Your colour radiance stays truer for longer: Radiant, vibrant and intense.
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