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L'Oreal Elvive Colour Protect Shampoo 400ml

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Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'Oréal Paris has created Elvive Colour Protect, the UK's no. 1 for coloured hair*.
The secret to colour protection

  • 1 Concentrated Nourishment. The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.
  • 2 Lasting Colour Protection. Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.

    Proven results. Just coloured intensity for up to 7 weeks**

    *Nielsen shampoo and conditioner unit sales Jan 2017 - Dec 2017
    **Instrumental test after application of shampoo + conditioner.




    Repeated washing, sun, pollution: coloured and highlighted hair needs special care for effective protection against daily aggressions.

    The formula containing Cationic Polymers cares for and protects coloured hair to prolong colour vibrancy.

    Proven results: Hair is Nourished and Smoothed For Outstanding Shine.

    Your hair is better protected: Nourished and protected, hair is softer.

    Your colour radiance stays truer for longer: Radiant, vibrant and intense.

  • L'Oreal Elvive Colour Protect Shampoo 400ml